Searching for Balance - The Science in Design Thinking
03 December, 2020
11:00AM EDT (4:00PM GMT)
“Success lies in the sweet spot where need, commercial viability and technical enablement converge. Most product failures are linked to problems in one or more of these areas.”
What are the top level questions to address and what does a human-centred approach to system design look like?
Join Carl Hewett who discusses a more user-centred approach to product development and how to strike the balance between commercial viability, user need and technical feasibility.
Our consultants, scientists and engineers redefine what’s possible and help R&D groups across the medical, industrial, consumer and food and beverage sectors achieve commercial return from their opportunities.