Technologies for product personalisation: transforming consumer experience

As digital and physical technologies evolve and mature, new opportunities are emerging for deeper and more meaningful personalisation of consumer products and services. In this whitepaper, our scientists, engineers, and technologists consider the interplay between genomic, microbiome and biomarker data. They look at current and future technologies to harness and interpret this data, for the creation and delivery of transformative personalised experiences.

This whitepaper moves beyond commercialisation to explore another key challenge: creating personalised products that genuinely enhance the consumer experience. We discuss five technology areas that will be pivotal in the delivery of transformative personalisation across skincare, oral care, hair care, consumer health and home care…Read the full insight by clicking the PDF link below.

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