Commercialisation workshop


An oil sands processing technology provider required support in
effectively penetrating the Canadian oil sands market and developing a
go-to-market commercialisation plan.

We conducted direct market engagement with potential oil company
clients in Calgary and facilitated workshops with end users to fully
understand the technical challenges and develop field trial opportunities.

This enabled the client to forge relationships in a new market, refining
the technology offering to deliver maximum impact to end users. The
technology was successfully trialled in the Canadian market with a clear
path to commercialisation.

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