FMCG Client


What are the opportunities from digitally
connected products?

Our client wished to explore opportunities for an FMCG player in
the digitally connected space.

Our client asked:
The client recognised that there is a significant trend towards
digitally connected consumer products and wanted to explore
opportunities to play and win in the space. It also wished to establish
an ecosystem in the space as this was an area outside their core

The project story:
We used case studies to demonstrate how others play successfully
in the digital space and used this insight to explore the different
business models which delivered success. Key players in the space
were also interviewed – including technology developers and
venture investors - to seek their views on what drives and constrains

Results: deliverables and outcomes
Key components of successful revenue models were identified
and, combined with insights from the study, assisted the client in
developing its strategy in the digital space.
Potential partners were also evaluated, and the top priority partners
engaged with the client forming their digital ecosystem.
Several focused projects have since progressed

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