How should we evolve our product offerings to address the drive for sustainability in our market?

The project aimed to understand how
sustainability drivers – including regulatory,
standards, societal and customer demand –
were likely to change the needs of our client’s
customers and, therefore, the nature and
type of product that would be needed to win
in the market.

Our client asked:

Our client recognised that its customers were under pressure to adopt
significantly more sustainable practices – a fact that would likely change the
requirements of the product they sold.

Although unlikely to have a major impact on their product portfolio in the short
term, they wanted to understand what their future needs might be and to
identify areas which their R&D efforts should focus on.

The project story:

The project started with a workshop designed to help define a set of themes,
which then enabled us to explore how sustainability might impact our client’s
business in the next 5-10 years.

We used one-to-one consultations to build and test hypotheses and a final list
of 10 sustainability themes were explored with external stakeholder – including
customers, industry commentators, regulators, and NGOs.

A clear set of issues were identified during our conversations with market
stakeholders which were then linked to explicit areas of opportunity, threat, and
for which R&D initiatives had a substantive role in realising and defending.

Results: deliverables and outcomes

The output was shared with the client’s senior leadership team. It was then
used to explore and rationalise specific areas of R&D investment.

Haven't found what you were looking for?

Our marketsarrow pointing rightarrow pointing right

Our consultants, scientists and engineers redefine what’s possible and help R&D groups across the medical, industrial, consumer and food and beverage sectors achieve commercial return from their opportunities.

Our projectsarrow pointing rightarrow pointing right

We have completed over 10,000 projects for start-ups and global market leaders alike, from understanding the market & technology landscape through to developing and delivering complex products.

Get in touch

By submitting your details you agree to us holding the personal data you've supplied for the purpose of processing your enquiry. For information about how we handle your data, please read our privacy policy