We recommended prioritised approaches
based on those with the most robust
evidence.

Technology development partners were also identified that were
available to work with client in order to deliver a differentiated product
to the market.

Our client asked:

The client wanted to explore different approaches that could address
dental sensitivity.

The project story:

Solutions needed to have clinical trial evidence to support claims that
could be made in association with products developed.

We reviewed literature and clinical trial databases to identify potential
solutions. Detailed conversations were also undertaken with key
experts to seek their views on potential solutions.

Results: deliverables and outcomes

We recommended prioritised approaches based on those with the
most robust evidence.

Technology development partners were also identified that were
available to work with client in order to deliver a differentiated
product to the market.