What is the market opportunity for in-home air purification?


What is the market opportunity for in-home air purification devices?

Our client wanted to explore the market opportunity in air purification, which was an adjacent space to their current market.

Our client asked:

The client wanted to understand the whole air purification space from
causes of poor air to major health concerns resulting from poor air
(including allergies) to key geographies that suffer most from poor air
quality. It also wanted to understand current air purification devices
on offer, gaps, and potential technologies that could address the gaps,
and identify potential partners for market entry.

The project story:

We conducted a meta-data analysis of publications to understand
the link between exposure to air contaminants and health issues.
A review of published information was combined with expert
interviews to gain insights on gaps in current offerings and potential
areas of opportunity.

Results: deliverables and outcomes

Our insights were central in developing our client’s strategy in the air
purification space. The research provided a clear understanding of the
key causative agents impacting health, current solutions and gaps,
potential technologies that could address these gaps, and the key
geographies to target.

We also recommended partners for market entry and technology

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