We identified key areas of opportunity to
treat specific skin issues.

Leading players operating in these areas were recommended as
potential partners to allow the client to fast-track their innovation
process.

Our client asked:

Our client wished to map the different types of skin issues faced
by women in order to select those areas offering most business
opportunity.

The project story:

The client also wished to understand the solutions addressing these
issues incorporating but not exclusively devices as well as ingredients
in scope.

Partnerships were seen as central to deliver on ambition.
We mapped the landscape of skin issues faced by women and skin
experts were interviewed to validate the emerging map.
Research was focused on the exploring causes, measurement, and
treatments available now, and those that were emerging over next
2-3 years.

Key industrial and academic players were also identified for potential
partnerships.

Results: deliverables and outcomes

We identified key areas of opportunity to treat specific skin issues.
Leading players operating in these areas were recommended as
potential partners to allow the client to fast-track their innovation
process.