Empathy in the design and development of women’s health technology
Author: Kate Marchio, Director of Women’s Health
The development of women’s health technology can be significantly enhanced with an empathetic design process. Our Director of Women’s Health, Kate Marchio, has identified three ways to boost empathy, potentially improving women’s healthcare experiences and outcomes, while offering a route to commercial differentiation.
As health tech companies look to better address women’s health and address the historic gender data gap, woman-centred product design has a critical role to play. It should be firmly rooted in an understanding of women’s needs and feelings. In other words, empathy. Yet, while empathy is easy to define, it is difficult to pin down and harness in a product development context.
We believe three key approaches can be used to overcome this challenge and imbue women’s health technology products with empathy. Enhancing design and development in this way could bridge gender disparities in healthcare experiences and outcomes. Companies that get it right have an opportunity to achieve competitive and commercial differentiation in this rapidly growing market.