Beauty Tech Unboxed: personal care innovation for the digital age
With the beauty tech movement rapidly gathering momentum, it’s easy to be swept along by the crowd. But to achieve lasting success and competitive differentiation, brands need to ensure their innovation efforts are focused and effective. Rather than allowing technology to lead product development, it should be strategically applied to well-defined consumer requirements.
In this paper, we draw on our recent research findings indicating what digital age consumers really want from personal care and beauty brands. And we consider the role beauty tech could play in achieving some of these ambitious goals.