Home & Hygiene: three innovation drivers and the air quality opportunity
Driven by a change in consumer behaviour resulting from the Covid-19 pandemic, from surfaces to fabrics to personal cleansing, sales of hygiene products continue to grow. How can innovation teams make the most of this opportunity?
In this whitepaper, Principal Consultant, Cesar Vargas-Razo drills down into three interconnected trends and concerns shaping demand for hygiene products and explores the fast-evolving sub-category of air quality. While these drivers were already evident in the pre-pandemic world, they have evolved in interesting ways, and innovation strategies rooted in them could yield significant returns. There are opportunities to adapt, improve or re-imagine products in laundry care and hard surface cleaning, while the air quality sub-category offers exciting prospects for breakthrough innovation and leadership. Download today.