Consumer Insights and Sensory Science
There is both an art and a science to all product development but how do you make sure you create the best product you know consumers are going to love? Science can tell us plenty about a product that a consumer panel may struggle to articulate.
But given the messiness of the human experience, science has its limitations also. Join Simon Norman and Emma Gubisch in this podcast as they explore the role of sensory science and consumer insights when it comes to product development.