Technology commercialisation: developing the optimum development cycle and process
Technology is at the very centre of our lives and has an impact on everything we do from how we spend our free time to how we look after our health, from addressing climate change to tackling a global pandemic. Therefore developing it in the right way is crucial – yet fraught with potential pitfalls.
In this podcast Shreekant Mehta, SVP Energy Sector, and Paul Williams, Principal Consultant, discuss how having the right commercialisation strategy is, arguably, the most important aspect of any technology development.
Knowing when to launch a product or service, understanding who will buy it and at what price, learning when to kill something if it’s just not working, getting to grips with what constitutes a minimum viable product – all of these things are fundamental to being successful in business.