Searching for Balance: The Science in Design Thinking

16 September, 2020

“Success lies in the sweet spot where need, commercial viability and technical enablement converge. Most product failures are linked to problems in one or more of these areas.”

As any product developer will tell you, new project briefs can vary hugely in terms of their inception point. Some are rooted in a great idea, but give no thought to enablement. Others feature a novel technology but lack a commercial application.

How do you navigate a consistent development pathway from such diverse beginnings?

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