Consumer interest in food and beverage products with functional ingredients that may boost aspects of health such as immunity has escalated following Covid-19. This has intensified focus in the preventative nutrition category. However, there are many unanswered questions surrounding the true impact of functional ingredients on immunity.

Their extraction, production and integration with food matrices can also be complex, impacting bioavailability as well as products’ sensorial and organoleptic properties. The regulatory landscape requires careful consideration too. This whitepaper looks at how to seize the opportunity while managing risk.