Coronavirus: What's next?

How will COVID-19 change consumer attitudes and behaviours in respect to hygiene and cleaning and can we expect to see a new generation of innovations in this market?

At an alarming pace, this virus has spread across the globe bringing human tragedy and economic disruption. We now see consumers proactively engaged in watching video clips to learn how to wash their hands properly and taking time to read the ingredient list on products to check the efficacy of their chosen brand. We are living in a changing world right now, but what might the medium- or longer-term impact (or halo effect) be? Does it represent a watershed in our attitudes to hygiene?

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