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Home & hygiene consulting
Our work in home & hygiene
"The opportunities to innovate in cleaning and hygiene are massive, and careful consideration of what it takes to compete and win will provide innovators with far-reaching advantages. Cleaning is a chore, so enabling convenience and ease of use while delivering proof of efficacy to the consumer is a critical balance. Overlaying this is the need for ethical and sustainable hygiene solutions at an affordable price to the user."
Meet Cesar Vargas-Razo, Principal Consultant
Let's meet to discuss home & hygiene innovation
Home & hygiene R&D focus areas and expertise:
Sagentia Innovation can help you reformulate to meet not only regulatory and scientific challenges but also to deliver superior efficacy outcomes and to meet the increasing demand for sustainable and ethical ingredients.
New products and packaging must meet the challenges of delivering on both function and sustainability requirements. Sagentia Innovation understands the trade-offs associated with this balance and can help you operationalise environmental sustainability across product portfolios.
Delivering convenience, efficacy and proof of claim often requires us to step beyond chemistry. Our expert team can articulate and develop value propositions for you where chemistry and deposition technologies combine to deliver consumer benefit.
The ubiquity of apps, sensors and voice interfaces creates an expectation of enriched experiences that reduce the complexity of consumer’s busy lives. We recognise the demand for experiences beyond the product as part of your hygiene system's proof-of-claim and can help develop such value propositions.
We have expertise in this rapidly growing category that spans domestic and commercial applications. In addition to targeting bacteria and airborne viruses, products need to be effective against larger suspended particulates, including dust, pollen, and mould spores. Gaseous pollutants such as volatile organic compounds, carbon monoxide, and nitrogen dioxide can also be targeted.
Case studies of our experience in home & hygiene innovation:
Trends in home & hygiene innovation:
There are three major drivers of hygiene innovation: cleaning is a chore, proof of claims, and the importance of transparency. The use of natural ingredients is increasing. However, ‘natural’ claims sometimes lack clarity, and evolving regulatory measures to mitigate greenwashing will likely address this. Evidence of both efficacy and sourcing of active ingredients will become important. Opportunity exploration with air quality must focus on technical and regulatory considerations. For example, in the US, pesticidal devices are regulated by the Environmental Protection Agency, whereas air purification devices intended to kill pathogens may be classified as medical devices and be in the jurisdiction of the Food & Drug Administration. Applying a regulatory lens to innovation can streamline the journey to market and mitigate the risk of protracted authorisation.
Find out more about our services
White papers and consumer sector thought leadership:
Home hygiene: navigating natural ingredients
Home & Hygiene: three innovation drivers and the air quality opportunity
Responsible Consumer Innovation
How will COVID-19 change consumer attitudes and behaviours in respect to hygiene and cleaning?
We are here to help
Our expertise
Our science and technology teams work cross-sector as we believe that the learnings from one sector can inform another and that clients’ projects should have access to the full range of skills from across the Group.
