Wellness: a new brand mission or a new brandwagon
Looking after yourself isn’t new thinking: eating a balanced diet, regular exercise, limiting alcohol intake and not smoking have long been the pillars of a long and healthy life.
Wellness extends this, reflecting changing consumer values towards an holistic approach across food and beverage, beauty and personal care, mental health and wellbeing, as well as in the more traditional areas of fitness and nutrition.
Consumers are treating their bodies like an ecosystem and seeking solutions that complement their personal health and evolving needs. [Mintel, Global Consumer Trends 2019]