Consumer | Sagentia Innovation

Consumer

Sagentia Innovation helps the world’s leading consumer companies navigate the future and solve their most business-critical technology challenges.

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The needs of consumers are ever-changing, with drivers such as sustainability, personalization and digital transformation presenting immense opportunities for brands willing to address these in their innovation strategy and embrace the new technologies that will enable market change.

Connected consumer

Fundamental to many consumer trends is the need to better understand what’s happening in our bodies, our homes, and our changing environments. The result is increasing demand for smarter products that deliver better outcomes and a richer, more personalised experience, achieved through the ability to analyse our behaviour, and shape our rituals.

We help our clients bring their physical and digital world together, to increase market share, brand loyalty and ultimately deliver a more valuable consumer experience

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Consumer health

The consumer healthcare market is rapidly evolving towards more holistic, personalised, and natural solutions. Combined with an acceleration of digital adoption, this has created opportunities to place consumers at the centre of their own healthcare ecosystem.

Leading brands come to us to help navigate this complex environment, gaining consumer trust and competitive advantage through substantiated offerings and viable engagement models.

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Personal care and beauty

Personal care and beauty brands are at the forefront of new business models for personalised, direct-to-consumer experiences. We work with brands leading the innovation in this sector helping them to solve their most business-critical technology challenges from advising on applications for new formulation, to fully Digital + Device + Chemistry developments.

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Home and hygiene

In a world where the changing attitudes to hygiene is driving technology and market innovation, many global consumer goods companies are relying on our expertise in understanding the human experience, commercial value propositions and formulation.

We help them answer their most challenging technology questions from surface coatings to in-home air purification to novel dispensing systems.

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