Consumer smart product development
The ubiquity of apps, wearables, smart tech, sensors, embedded software and voice interfaces creates an expectation of enriched experiences, driven by data insight, that reduces not increase the complexity of consumers’ busy lives.
Some of our clients come to us because they are looking to develop a completely new digital ecosystem around their products, while others want to add intelligence and connectivity to an existing product without a radical redesign. Others want to understand how to use data to generate insights that will enrich their touchpoints with consumers and their differentiation. Some want to enhance the user experience for smart wearable products and develop wearable technology. In all cases, we help our clients both to create and to capture the value of digital transformation.
We take a unique approach to connected consumer product development– using the science of human experience, combined with our breadth of design and engineering skills – to help our clients identify their customers' unrealised needs, define the intelligence required to solve them, and the R&D strategy to realise the solution. We can track our sleep, for example, but will it help us sleep better? We can be alerted to the fact we’re dehydrated, but this doesn’t tell us what we should drink to replenish the body. We may also ask whether the information we get from tracking, monitoring, and measuring tells us not only what to change but to change it.
Underpinning this we have a deep understanding of the technology building blocks that enable robust, scalable digital ecosystems – for example, our own Nuvola IoT development platform, which supports millions of consumers worldwide and can enable rapid pilot deployment of new connected services.
