Insights archive

Sustainability, inclusivity and brand trust are influencing the buying behaviour of consumers across multiple sectors...

In our paper The Future of Cosmetics and Beauty: This time it’s personal we explored the change in consumer...

Through our work, insight and conversations we understand better than most the uses, challenges and opportunities novel...

Looking after yourself isn’t new thinking: eating a balanced diet, regular exercise, limiting alcohol intake and not...

Despite a seismic shift in sophistication, availability, and acceptance of consumer technologies, some industries have...

Creative ideas are often shelved until the technology is ready to realize them. In this article, we demonstrate that...

Consumer demand for more personalised food and beverage products continues to escalate, so how will the industry rise...

Engaging consumers on a personal level to build lasting emotional connections is an ongoing quest for personal care...

Anticipating and delivering on evolving consumer demands is never easy. How do you predict the next big thing, how do...