Insights archive | Sagentia Innovation

Insights archive

Technologies for product personalisation: transforming consumer experience

As digital and physical technologies evolve and mature, new opportunities are emerging for deeper and more meaningful...

Creating health-boosting products

Consumer interest in food and beverage products with functional ingredients that may boost aspects of health such as...

Responsible Consumer Innovation

Sustainability, inclusivity and brand trust are influencing the buying behaviour of consumers across multiple sectors...

Beyond the lab: Why understanding consumer behaviour is vital for R&D insights

Considering the end-user of your new product is a vital component to the success of any innovation and understanding...

How merging consumer insights with technical expertise leads to better products

Of the 30,000 new consumer products introduced every year, around 95 percent are destined to fail, according to Harvard...

Personalisation: the trend, the challenges and the reality

We’re working with clients across sectors to consider and address this personalisation trend. We’re asking “how...

Beauty Tech Unboxed: personal care innovation for the digital age

With the beauty tech movement rapidly gathering momentum, it’s easy to be swept along by the crowd. But to achieve...

A review and future gazing

In our paper The Future of Cosmetics and Beauty: This time it’s personal we explored the change in consumer...
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