Insights archive

Responsible Consumer Innovation

Sustainability, inclusivity and brand trust are influencing the buying behaviour of consumers across multiple sectors...

Beyond the lab: Why understanding consumer behaviour is vital for R&D insights

Considering the end-user of your new product is a vital component to the success of any innovation and understanding...

How merging consumer insights with technical expertise leads to better products

Of the 30,000 new consumer products introduced every year, around 95 percent are destined to fail, according to Harvard...

Working with ‘Big Data’: Insights and benefits with Pradipto Biswas, Data Science and Data Insights Lead

Pradipto Biswas joined Sagentia Innovation in January 2021, continuing an illustrious career spent working primarily in...

R&D Acceleration – R&D teams need to respond to market changes in shorter and shorter timeframes

Consumer trends move at an ever-increasing pace, and combined with a myriad of external events, regularly mean R&D...

Women’s mental health: Tailoring support to fit around women’s lives

Factors from hormones to family life can all impact on women’s mental health. How can innovation help to shift their...

Coronavirus: What’s next?

How will COVID-19 change consumer attitudes and behaviours in respect to hygiene and cleaning and can we expect to see...

Unlocking personalised nutrition

Mounting evidence surrounding the gut microbiome’s role in individual health and wellness is set to be a gamechanger...

How will COVID-19 change consumer attitudes and behaviours in respect to hygiene and cleaning?

COVID-19 has changed our world. At an alarming pace, this virus has spread across the globe bringing human tragedy and...
Get in touch