Responsible Consumer Innovation
Sustainability, inclusivity and brand trust are influencing the buying behaviour of consumers across multiple sectors...
Replacing ‘problematic’ ingredients: Meeting the competing challenges of conscious consumerism and customer satisfaction
Conscious consumerism is a trend that’s here to stay. The public is increasingly well-informed on the potential...
Beyond the lab: Why understanding consumer behaviour is vital for R&D insights
Considering the end-user of your new product is a vital component to the success of any innovation and understanding...
How merging consumer insights with technical expertise leads to better products
Of the 30,000 new consumer products introduced every year, around 95 percent are destined to fail, according to Harvard...
Working with ‘Big Data’: Insights and benefits with Pradipto Biswas, Data Science and Data Insights Lead
Pradipto Biswas joined Sagentia Innovation in January 2021, continuing an illustrious career spent working primarily in...
R&D Acceleration – R&D teams need to respond to market changes in shorter and shorter timeframes
Consumer trends move at an ever-increasing pace, and combined with a myriad of external events, regularly mean R&D...
Women’s mental health: Tailoring support to fit around women’s lives
Factors from hormones to family life can all impact on women’s mental health. How can innovation help to shift their...
Coronavirus: What’s next?
How will COVID-19 change consumer attitudes and behaviours in respect to hygiene and cleaning and can we expect to see...
Unlocking personalised nutrition
Mounting evidence surrounding the gut microbiome’s role in individual health and wellness is set to be a gamechanger...
How will COVID-19 change consumer attitudes and behaviours in respect to hygiene and cleaning?
COVID-19 has changed our world. At an alarming pace, this virus has spread across the globe bringing human tragedy and...
