The physiology of the wellness trend: perception vs reality

The wellness trend is everywhere but especially noticeable in the health and personal care arena. It’s here that’s driving a consumer aspiration to transform and enhance all aspects of their lives, searching for total awareness of their bodies and physiological processes, whether for peace of mind or physical improvement.

But where are the lines clear and where are they blurred between science and design and consumer perception – and does it matter? Equally, what is the level of science required for a ‘real’ diagnosis or to significantly change behaviour? When is data ‘good enough’? And what is the driver behind tracking elements of wellness such as sleep or exercise?